As one of Southeast Asia’s leading drinkware brands, Aquaflask sought to refresh its product portfolio and strengthen its appeal among younger consumers. As Design Director, I led the development of the AquaSip platform, defining the product strategy, visual identity, CMF system, and launch ecosystem to create a more distinctive and competitive market presence.

Design Direction · Product Strategy · CMF Development · Brand Positioning · Creative Direction · Product Visualization · Manufacturing-Ready Product Development

Created a product platform and launch ecosystem designed to support future product extensions, marketing campaigns, and brand growth.