I BUILD & LEAD BRANDS THROUGH PRODUCTS PEOPLE CAN SEE, USE AND EXPERIENCE.
JUAN RESTREPO IS A DESIGN LEADER WORKING AT THE INTERSECTION OF BRAND, PRODUCT AND EXPERIENCE.
Design leader with 10+ years of experience helping companies transform opportunities into products, brands, and experiences that drive growth.
CREATIVE DIRECTION
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CONSUMER GOODS
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BRAND BUILDING
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CONCEPT DEVELOPMENT
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CREATIVE DIRECTION / CONSUMER GOODS / BRAND BUILDING / CONCEPT DEVELOPMENT /
The Newness
Tumbletea. Making Tea Sexy
BRAND CREATION FROM OPPORTUNITY TO LAUNCH ECOSYSTEM
Tumbletea is a bold European tea startup and brand that makes premium blends feel fresh, sexy, and irresistible to Gen Z consumers through a bold 360° creative ecosystem.
Brand & Product Strategy · Consumer Insights · Brand Positioning · Creative Direction · Key Visual Development · Visual Identity Systems · Packaging Ecosystem Design · Go-to-Market Strategy
The Recent
Fizzta. Craft Your Sparkle
BRAND-LED INNOVATION
Leading the go-to-market strategy for FizzMaker, a soda maker designed to turn flavor and carbonation into a playful culinary experience for a younger audience.“Craft Your Sparkle” came from the idea of experiencing flavors and bubbles as a fun, joyful activity that goes beyond simply making drinks.
Three Brands, One Category
RESEARCH-DRIVEN INNOVATION AND BRAND STRATEGY PROJECT
In a category increasingly crowded with similar features, materials, and performance claims, meaningful differentiation often comes from understanding why people cook rather than simply how they cook. This project explores three distinct growth opportunities within the cookware market, each built around a different consumer insight, brand platform, and product ecosystem.
The Feed
