Fizzta is a vibrant beverage brand built around FizzMaker, a differentiated soda maker capable of carbonating almost any liquid through a pressurised infusion process. While the product offered strong functional innovation, its original appearance and communication made it feel too similar to conventional soda makers.

I led the brand design and repositioning, shifting FizzMaker from a functional appliance into a more aspirational tool for creating rooftop-style cocktails and playful drink experiences at home. The result was a bold, dynamic visual system designed to elevate the product’s appeal, express its versatility, and help Fizzta stand out in a crowded category.

Brand Strategy - Brand Positioning, Creative Direction - Visual Identity, Concept Development - Art Direction, Product Storytelling - Key Visuals, and Brand System Design - Go-to-Market Creative Strategy

Repositioned FizzMaker from a functional soda maker into a lifestyle-driven beverage brand, helping transform investor perception of the business. Following the rebrand, Fizzta secured investor interest and licensing agreements, leading to commercialisation in the Netherlands and preparations for expansion into additional international markets.

https://fizzta.nl