Tumbletea is a bold European tea startup redefining how premium tea connects with Gen Z. Blending high-quality tea development with a sexy, expressive, and highly visual brand world, the project aimed to turn tea from a traditional ritual into a fresh, social, and desirable lifestyle experience. I led the research, product development, brand conceptualization, visual identity, and full brand implementation, including the creation of the complete brand book. By combining AI-supported workflows with traditional design tools, we accelerated exploration and production, delivering world-class brand and product visuals in record time without compromising creative quality or strategic depth.

Led research, product development, brand strategy, visual identity, and AI-supported brand implementation for a Gen Z-focused premium tea startup.