I BUILD & LEAD BRANDS THROUGH PRODUCTS PEOPLE CAN SEE, USE AND EXPERIENCE.
JUAN RESTREPO IS A DESIGN LEADER WORKING AT THE INTERSECTION OF BRAND, PRODUCT AND EXPERIENCE.
Design leader with 10+ years of experience helping companies transform opportunities into products, brands, and experiences that drive growth.
CREATIVE DIRECTION
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CONSUMER GOODS
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BRAND BUILDING
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CONCEPT DEVELOPMENT
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CREATIVE DIRECTION / CONSUMER GOODS / BRAND BUILDING / CONCEPT DEVELOPMENT /
The Newness
Tumbletea: Making Tea Sexy
Tumbletea is a bold European tea startup and brand that makes premium blends feel fresh, sexy, and irresistible to Gen Z consumers through a bold 360° creative ecosystem.
Brand Strategy / Product Development / Art Direction / Packaging / AI-Enhanced Creative Workflow
The Newness
FizzMaker: Craft Your Sparkle
Leading the go-to-market strategy for FizzMaker, a soda maker designed to turn flavor and carbonation into a playful culinary experience for a younger audience. “Craft Your Sparkle” came from the idea of experiencing flavors and bubbles as a fun, joyful activity that goes beyond simply making drinks.
Aquaflask AquaSip
As a leading drinkware company in Southeast Asia, Aquaflask set out to revitalize its product lineup and digital presence to compete with global drinkware leaders. As Design Director, I led the transformation across product aesthetics, brand identity, and market positioning, delivering a world-class design system, tech pack, and brand assets built to elevate perception and drive conversion.
The Feed
